Liberation Roasting Company

Great coffee is a lifestyle, not an event.


Available Varieties

Each week we roast many varieties to fill wholesale orders and tend to roast two different varieties for retail sales. If you are interested in a specific variety feel free to contact us about custom orders. Also, please contact us in advance for espresso and/or decaf orders.

As a consumer you should know and care that we sell a full pound (16 ounces) of coffee in every bag. Coffee is typically sold in 12 ounce bags by most every retailer. Being an informed consumer is a good thing. We are also happy to offer 8 ounces of any variety for $8.75

A word about flavor

People frequently ask us what a given variety tastes like, and this isn't an unreasonable question. But we each have different palates, so my impression might be somewhat different than yours. We will describe our beans in fairly broad language and leave the nuances to you. Discovery is part of the joy of food and drink. Try new things and you will be rewarded.

Location and Contact Info


Closed (Usually at farmer's markets)


Monday-Friday 7:00am - 2:00pm

5328 W 79th Street
Indianapolis, IN 46268

We are located in the

503 Artisan Project

space along with Wabash Brewing and Between Brews Foodwerks


For questions about coffee, roasting, music, beer, The Big Lebowski, or anything else, email Andy any time. Also feel free to bring questions to our roastery during retail hours.

For wholesale/reseller inquiries or sample requests, please email Megan or call (317) 507-2037.


Find Us

Where to find Liberation Roasting coffee around Indy:

About The Company


I suppose this is where we should tell you a little bit about ourselves. Our hobbies. Our deep thoughts. Our ‘this one time at band camp’ stories. We aren’t going to do that, because Liberation Roasting isn’t about us, exactly.

Coffee is often referred to as one of the world’s largest commodities. We have a slightly different perspective, because looking at numbers means you lose sight of the people and stories involved. Each coffee variety we roast comes with a story. Beans are farmed and harvested by real people, not machines. Farms often belong to a family and can be as small as a few yards square. Many farms are at altitudes and on terrain that are treacherous and difficult to work. Let that sink in a moment, because the people are the important part in this story. We do our best to ensure that farmers are compensated at Fair Trade wages, and often at wages well above Fair Trade.

Our beans are medium roasted for many reasons, but in large part to honor the people who have worked so hard to farm quality beans. Roasting beyond medium means losing the nuance and character of the bean. Darker roasts impart flavors that are more about the roast and less about the bean. Each variety, each harvest really, is full of flavor and character, and it’s a shame to miss out on that. We aren’t zealots, and we won’t tell you what you should like. But we also know that medium roast makes all the difference, and that’s what we do.

Coffee is important to us, and we enjoy it in more ways than we can do justice with a few words on this page. Please stop by and talk to us. Great, fresh coffee should be enjoyed every day, and we would love for our beans to be part of your life. You are not a commodity. Your coffee shouldn’t be either.

Scott and Andy

Frequently Asked Questions

Frequently Asked Questions

You say 'medium roast' a lot, I have no idea what that means.

Roast level is often generalized into light, medium, and dark roast. But there are actually many roast levels running the gamut from light to dark. This page has a lot of good information about roast levels. We roast to City or City+ for most every variety, so that's what we mean by 'medium roast.' Roasting beyond Full City+ means you taste less of the bean and more of the roast.

Ok, but are all of your beans Fair Trade and Organic?

This is a great question, and one we hear often. Short answer: some of our beans are both, some are one or another, and some are neither. Fair Trade certification applies only to co-operatives and our beans are often sourced directly from a single farmer, so Fair Trade can’t apply. Fair Trade, even when an option, isn’t a cure-all. It doesn’t assure quality or that individual farmers are actually paid fairly. We strive always to purchase beans from sources that pay farmers well above Fair Trade rates because it just makes sense to us.

Organic is another well-intentioned idea that sometimes fails in practicality. Sustainable and organic farming, when done well, is clearly ideal. Unfortunately there is no guarantee that a certified organic farm or co-op is farming sustainably. Practically, farmers are often quite poor, and may farm organically simply due to the cost of chemical pesticides. Those same farmers also cannot afford the expense of organic certification. So, even organically farmed beans may not be stamped as such due to lack of certification. So 'organic' can be tricky and misleading, but is clearly beneficial when done well. We are huge supporters of sustainable farming, and try to ensure that these are the farmers we work with.

What does the 'Roasted On' date on my bag mean?

In short, it means the day we roasted your beans. For about the first 24 hours after roasting, beans give off carbon dioxide. Even then, of course, oxidation has begun. Oxygen is not a friend of roasted coffee beans. Within roughly 14-21 days (varies based on variety), the wonderful nuances of flavor found in any variety will begin to vanish. Do yourself a favor and drink fresh coffee every single day.

What should I do if I have still have beans left after that date?

Keep using them! Seriously, coffee won't go 'bad' and make you ill. The coffee is still fine and will likely taste far better than anything you get at a grocery store. Just keep in mind that as time wears on, the nuance of the fresh roasted coffee fades. The older it gets, the more the flavor begins to fall to a least common denominator: that generic, bitter commodity coffee flavor.

So should I store my coffee in the freezer to keep it fresh?

Storing beans in the freezer necessarily means a temperature change when you grind them for brewing. This means condensation forms on the beans, and that's not ideal. Our advice is to always store your beans at room temperature and in that proverbial 'cool, dark place.' On a counter top, in a cupboard, whatever. Just keep it out of direct sunlight. Knowing oxygen will shorten the life of fresh coffee, you may want to store your beans in a mason jar.

Is it ok to grind my bag of beans all at once?

Because exposure to air is harmful to fresh beans, grinding the beans all at once gives air that much more surface area to harm. So it isn't ideal. We recommend grinding as you brew, it just tastes better. Still, we aren't zealots. As with freezing, if grinding all your beans at once is what you want to do, knock yourself out.

I'm honestly not sure where to start with water and coffee ratios.

A great ratio to start with is 16oz water to 1oz beans. Everyone's tastes vary, so you may need to adjust that ratio one way or another. You can totally geek out and weigh your beans with a kitchen scale each time you brew, or weigh them once and eyeball it thereafter. Be as nerdy as you like, we won't judge you.

This was helpful, but I still have questions.

That's great, because we love questions and would love to talk to you. Visit us during retail hours or email Scott or Andy any time.